Why should you advertise on The New Talk 103.1FM?

We Deliver!

Talk Radio is the number one format in the nation capturing almost a quarter (22%) of American adults 18+ from 6AM - midnight. It is the fastest growing format in the United States.

Listeners are turning back to the championship of radio and while all the music stations are sounding the same, The New Talk 103.1FM offers a personal touch.

The New Talk 103.1FM and it's programming focuses on peoples concerns about what's going on here in our community, politics, the economy and almost every other aspect of our daily lives.

Radio is different from any other type of media and The New Talk 103.1FM is different from any other radio station! Radio works when you use it in frequency. The more commercials you run in a short period, the better it works for you.

Unfortunately, almost every station that operates in Upstate S.C. are now owned by big conglomerates based out of state. Their rapid growth has caused rate increases that have literally priced many local business owners out of radio. These stations are now only efficient to advertisers who have multiple locations in Greenville, Spartanburg, Anderson.. etc. The result is that the local business can no longer afford to advertise on these new clusters of stations assembled by these public companies.

The New Talk 103.1FM (WRIX) is a locally owned company based in Anderson, S.C. and serves Anderson County and surrounding counties. We get results for our local advertisers! Because our rates are lower, you can afford to run more and that's what works!